International Meeting on Communication and Dance-Performing Arts
March 26, 27, and 28, 2025
MADRID
How is dance communicated? What challenges do artists face in disseminating
their work? How can communication foster the connection between creation
and the audience?
The first edition of LOLA brings together artists, programmers, and specialists
in journalism and communication of contemporary dance from various parts of
Europe in Madrid.
Over three days, this forum will foster the exchange of ideas through round
tables and artistic showcases. A space for action, conversation, and the shared
search for answers.
LOLA is an initiative by CULTPROJECT and CULTORÍA.
CULTPROJECT is a communication agency specializing in culture and
innovation. Over its fifteen-year trajectory, the agency has worked with many of
Spain’s dance companies, supporting choreographers from different
generations.
CULTORÍA is an organization dedicated to consulting and sustainable
management for the creative industries and performing arts. It supports and
contributes to the transformation and excellence of cultural organizations and
is known for its deep understanding of the national and international dance
sector.
Wednesday 26th
17H-20.15H
sede de la compañía nacional de danza
Choreographic capsules + artist discussions Invitation-only access
Juan Berlanga • Poliana Lima • Richard Mascherin • Olga Pericet • Eduardo Vallejo
Invitation-only access
Thursday 27th
10H-13.30H
goethe-institut madrid
“Communication as a Driver of European Dance”
10.30H-11.20H
TABLE 0
DANCE VISIBILITY IN EUROPE: AN ASSESSMENT
Rosita Boisseau • Ana Cabo • Didier Deschamps • Elvira Giménez • Iván Pérez • Ángela De la Torre
11.30H-12.20H
TABLE 1
The Communicative Journey of Dance
Mercedes L. Caballero • Ángeles Castellano • Gianni Forte • Estrella García • Teresa Lasheras • John Romão
12.30H-13.20H
TABLE 2
Challenges in Dance Communication in Europe
Olga Baeza • Omar Khan • Lorenzo Pappagallo • Arnd Wesemann
FREE ENTRY UNTIL FULL CAPACITY PRIOR REGISTRATION REQUIRED
Friday 28th
11.15H-12.30H
sede de la compañía nacional de danza
Meeting with muriel romero
Director of the National Dance Company
Invitation-only access
LUZ
ARCAS
Winner of the National Dance Award 2024, Luz Arcas (Málaga, 1984) says that she “dances to belong to something beyond herself—something larger that transcends time and space, that embraces and saves her from wild individualism.” As the director of the company La Phármaco, she is a leading figure in Spain’s contemporary dance scene. Her unique style blends folklore, philosophical inquiry, and dance as a vital experience. Her works include Toná, Mariana, and the triptych Bekristen/Cristianos.
JUAN
BERLANGA
Juan Berlanga (Úbeda, Jaén, 1990) has been part of the National Dance Company since 2019. He holds a degree in Fine Arts and a Master’s in Design from the Complutense University of Madrid. His choreographic work combines contemporary, flamenco, and Spanish dance to explore new narrative forms on stage. His piece Juancaballo, inspired by a legend from his hometown, stands out for its technical virtuosity and evocative imagery.
POLIANA
LIMA
Poliana Lima (Brazil, 1983) believes that “to dance is to compose a poem with our finite existence.” With a degree in Social Sciences and training in classical ballet and contemporary dance in São Paulo, she uses dance as a tool to discuss the human condition and the mystery of existence. Her work blends anthropology and choreography to explore themes like interculturality and identity. Her notable pieces include Hueco, Las cosas se mueven pero no dicen nada, Oro negro, and Common Ground.
JAVIER
MARTÍN
Javier Martín (A Coruña, 1980) merges choreographic and performative creation with writing, research, and lecture-based laboratories. He asserts that “dance, as a technology of consciousness, is a means to explore the animal within us.” With a background in science and a deep interest in philosophy, he has created over thirty works, including Beltenebros (2025), El punto impropio A/S/V (2023), and Figuras del umbral (2021).
RICHARD
MASCHERIN
Richard Mascherin (Tenerife, 1992) bases his choreographic work on the concept of the “inevitability of falling,” which he expresses through various media, including dance, performance, video, and photography. As one of the most prominent emerging creators, his performances are described by critics as “fresh and cinematic.” Notable works include CAER, CAER, CAER, Vacío espiritual, and He aquí un acto romántico.
OLGA
PERICET
The choreographer and dancer Olga Pericet (Córdoba, 1975) draws from tradition and leaps into the unknown with performances where opposing forces of flamenco coexist: dark and bright, feminine and masculine, unsettling and
beautiful. As a major innovator of flamenco, she was awarded the National Dance Award (2018) for “her ability to merge disciplines, updating them with a unique interpretive language.” Her recent works include La materia (2023), La leona (2022), and La espina que quiso ser flor o la flor que soñó con ser bailaora (2017).
EDUARDO
VALLEJO
Eduardo Vallejo (Mieres, Asturias, 1991) is the director and choreographer of the company OGMIA. While trained in classical and contemporary dance, his creative projects blend various artistic languages—from martial arts to
photography, cinema, and video games. His productions feature a distinctive style, combining an international cast with dancers from different cultures and a focus on dark, futuristic fantasy worlds to deliver critical reflections on the present. His works include Mother Tongue, Glass House, and Replicant.
